Smart Beer, New York’s first organic beer company, has introduced a bold and refreshing new brew called, simply, Organic IPA. Crafted with certified organic ingredients, the new beer joins the brand’s Organic Golden Ale which has become a fast favorite among consumers. It has prompted a rapid expansion from the brand’s New Paltz headquarters in the Hudson Valley to stores and bars in New York City and beyond, including Mets’ Citi Field [Editor’s Note: Forever Shea Stadium to some] and Whole Foods. Smart Beer founder Gabriel Heymann devised the brand as a means to bridge the gap between his health-conscious lifestyle and his social world. “We shouldn’t have to sacrifice well-being in order to celebrate life’s moments,” he says, “and that’s what Smart Beer is about.”
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